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OBEY is an American streetwear brand founded in 2001 by street artist and activist Shepard Fairey, built on a simple but radical idea: clothing as a canvas for art, dissent, and self-expression. What started as an absurd sticker Fairey created in 1989 at the Rhode Island School of Design evolved into a worldwide street art campaign - and eventually, one of the most recognizable names in streetwear.
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